How chatbots are winning over SMS, emails and communication on websites
Different sources and studies show that messenger platforms are more engaging and convenient for customers than e-mail, SMS (text messaging), and communication through a company’s website.
Could chatbots be better than other means of communication? Is it possible to better convert clients with chatbots than by using website application forms? Let’s try to find out!
Better interaction rates than email marketing?
Yes! According to Mailchimp’s recent research, the average open rate of emails for almost all industries is 21.33%. The most successful open rates are for messages sent by governments (28.77%), e-mails sent by hobbies entities (27.74%) and e-mails that provide information about various issues connected to religion (27.62%).
However, Typbot data shows that even the best industry-standard cannot be compared to the success of chatbots – chatbot campaigns have open rates from 90% to even 100%. And it does not matter what industry the sender is representing.
Accordingly, click-through rates while using chatbots will be much higher if we compare them to e-mails sent during the campaign. The same research by Mailchimp shows that even industries with the best click-through rate: hobbies (5.01%), media and publishing (4.62%), government (3.99%) can’t be compared to click-through rate while using chatbots.
One more important detail to mention – your e-mail database should be updated regularly. Otherwise, your message will not reach the people you want to communicate with. This costs money and employees’ working hours. A chatbot works real-time with people interested in your product right now! You do not have to update customer interest. If they are visiting your web page, they are potential prospects and are interested in buying your product or service.
Similar open rates only for messages sent at the right time
SMS marketing is another story. Different sources and studies report that SMS open rates are close to those of chatbots – they could even reach 98%. Accordingly, the response rate can reach 45%.
However, it is worth mentioning that chatbots are the “right on time” solution. When you send an SMS, as a business owner or marketing specialist, you are not aware of the situation your client is in. It could well be the worst time to send him a message, so you always run the risk of falling into the category of bad click-through, open, response, and conversion rate.
If you choose to communicate through chatbot, you will not have to pay for each message. If you have a large customer base, this can have a significant impact on your marketing budget.
Moreover, when a potential customer receives a message and starts to interact with a chatbot, there is a meaningful conversation with automated messages that can directly lead to a purchase. Conversation can be made so intuitive that it creates a feeling of human interaction. This is not possible with SMS messages.
It is also worth keeping in mind that chatbots generate automatic answers, thus effectively selling your products or solutions directly to the potential customer via his smartphone or another device that is the most convenient for him at any given moment. This is the most engaging form of communication you can think of!
Let your chatbot sell for you
Research and comparison of all those channels show amazing results. It is interesting to explore how people interact with each tool. At Typbot, we did multiple campaigns and compared chatbot only campaigns alongside campaigns that lead customers to a website. Clients with Typbot chatbot got a 10 times lower cost per client acquisition compared to an ad on Facebook leading the customer to the website.
At Typbot, we use social media usage and browser data to automatically collect customers’ contact and personal information. Thus, we can ensure that the journey from click to sale is much shorter and faster! A full sales cycle is possible on messenger with Typbot. The customer doesn’t even have to visit the company’s website.
However, let’s be clear – e-mails, SMS and contact forms on websites are not about to disappear. They are the perfect first touching point of an interaction, but why not use chatbot more? Try it out and let your customers decide! Sign-up for Typbot’s free trial!