Chatbot marketing. Introduction.
Businesses are keen to use different messaging channels as a tool for communication with customers. This is the reason why chatbots have recently become so popular worldwide. Chatbots are the most engaging platform ever used in marketing communication. Customers choose to use chatbots rather than call, send text messages (SMS) or e-mails.
For businesses too, it is a more convenient way to communicate. Customer service can send answers instantly using chatbots that are programmed to answer questions. For example, Typbot – chatbot marketing platform – provides instant responses through Facebook Messenger.
Chatbots are artificial intelligence systems that automatically interact with users via messagingat any time or day of the week. Essentially, a chatbot is an upgraded version of any manually used messaging app.
Convenience and availability are the main reasons why chatbots are growing as a communication tool at enormous speed all over the globe. Millions of people can have answers on the spot when they need them the most. And this is not only about business – sometimes there are dangerous situations when chatbots can even save lives.
Chatbots can be used all over the customer journey for generating leads, converting users to customers, making sales, and providing support. Various research shows that with the messenger chatbot campaigns, customers can get from 4 to even 20 times higher return-on-investment (ROI) during the acquisition and sales cycles. At Typbot, we focus on providing our customers with a chatbot that is an effective sales tool.
24/7 customer service
A chatbot can deliver your customers exactly the content they are looking for as and when they need it. There is always someone ready to answer any questions related to the product or service. Your customer can get answers instantly 24/7 with a chatbot.
Chatbots are also cost-effective tools for businesses. Imagine paying your client service employees for work after working hours or during the weekend. With chatbots, it is always possible to integrate your customer service in the chatbot communication – if complicated questions come in, they will be directed to customer service.
Marketing communication with some money saved
Businesses always wants to know as much as possible about their customers. That is the reason why people often must fill in application forms. Answers to questions are later used to build the profile of the customer. Chatbots can make this process easier as they can collect publicly available information without asking for it to be additionally submitted.
However, if still the application form is required, a chatbot can take care of it and, for example, remind customers to fill it in within 24 hours of the latest interaction. This re-engagement with the customer for the company is free of charge! If you miss this opportunity, then later you will have to spend some digital advertising budget on retargeting.
Segmentation, re-engagement, retargeting – a chatbot can do it all!
Personalized offers in the messenger app
A chatbot that is integrated with messenger apps is a great tool for audience engagement, as well as a tool that brings sales one step closer. Chatbots help to gather information about your customers, registration forms, and applications. Later this information can be used to generate efficient e-mail or SMS marketing campaigns.
At Typbot, we are focused on sales, so we have created a step by step application forms with information validation functionality. In addition, a two-way API Typbot can be integrated with any backend or CRM system. This means that with Typbot companies can generate personalized offers and send them directly via Facebook Messenger. The same can be done with invoices.
Are chatbots better?
Different studies show that on average e-mail during campaigns can reach an open-rate of up to 30% and click-through rate of up to 10%. If we compare this data with chatbot campaigns, then the open rate of chatbot messages can even reach a 100% open rate and thus multiple times higher click-through rate.
SMS messaging campaigns also have open rates close to 100% – you may say. But if we compare an SMS message to the message sent by a chatbot, then in addition to the standard aim to inform, you can lead customers to further interaction.
And there is one more channel left to discuss – the website application form. Well, at Typbot, ever day we see that chatbots have higher conversion rates than any interaction form on the website. You are more than welcome to try this out.
Typbot is an intelligent software programmed under Facebook Messenger functionality. It is possible to build everything there – automated customer service, lifecycle marketing, and sales processes. All this in one app! Interested? Contact us via e-mail: info(at)typbot.com or use our chatbot 😊